creating-a-campaign

Create a Campaign, Not Just a Spot (or Ad)

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!

Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.  I’ll let Jeff explain…

Every time you create a spot, think about making it into a campaign – a theme that will tie all the client’s commercials together and give them an identity in the minds of the audience.

Don’t go beyond the concept stage of the first spot before you ask yourself, “How would I develop this into a campaign?” Then write down as many concepts for other spots in the campaign as you can think of.  If the first spot isn’t adaptable to a campaign, you may have to abandon or at least change it.

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[INFOGRAPH] Tips For Being A Google Power User

Daily Infographic posted an infograph will will help you to become a master at finding what you’re looking for on Google.  Check out the infograph below or on Daily Infographic’s website.

3-seo-tips

3 SEO Tips…For Funsies

I ran across an article from Entrepreneur titled “3 SEO Tips to Help Your PR Content Rank Highly With Google’s Latest Update.”  It’s from August 2015, but I don’t see how it’s any less relevant now.

how-do-you-view-your-business

I Refuse To Sell Anyone Anything. How Do You View Your Business?

Why I Don’t ‘Sell’ Anything

I don’t know…maybe I’m fooling myself.  Maybe I’m trying to change a perception to fit my reality.  I sincerely don’t believe in ‘selling’ anything.  I believe I have a set of skills and talents.  This particular set of skills (or product) can help someone who is without these talents (or a product.) A set of skills that will be mutually beneficial for both parties involved.  I don’t believe in ‘tricking’ them or taking advantage of them.  I just want to find a perfect ‘fit.’

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The History Of Marketing [INFOGRAPH]

As per usual, Daily Infographic had a winning infograph today called “From Ink To Inbound: A History Of Marketing.” Check it out below or on DI.

types-of-salespeople

There’s More Than One Type Of Salesman

Hey guys.  It’s been a little bit since my last post.  I thought I would get back ‘on the wagon’ (or off the wagon…whichever one it is.)

Todays rant is all about Salespeople.  I was a sales person for a number of years and there’s a few  conclusions I came up with.  Instead of going on a rant about everything I dislike about sales, I thought I would write about what I actually like about sales.

on-on-on-advertising

Advertising One-To-One (To One) (To One)

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!  Jeff has been a ‘guest writer‘ and now he’s a ‘regular’ one!

Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium. Today’s post has to do with be personable with your ads.  I’ll let Jeff explain but read my two cents below that…

toxic-employees-feat

[INFOGRAPH] 5 Types Of Toxic Employees (And How To Deal With Them)

Don’t know how to deal with unproductive employees?  Daily Infographic has a great infograph with the “5 Types Of Toxic Employees”  Check it out below:

customer-service

Seth W.’s Beliefs About Customer Service

Today we’ve got a new ‘guest writer!‘  He’s an old friend who I get together with every once in a while and discuss marketing, social media, the internet, music and a bunch of other stuff!  His name is Seth W.  I recently subscribed to Seth’s newsletter and his latest article was perfect!  To be honest, after my recent vacation I was mentally preparing to write an article about customer service.  I got home and Seth’s article was in my inbox and, well, he did a better job than I could have.  So…I asked Seth if I could feature him as a ‘guest writer!’  I am honored to share some of his knowledge to you!

business-competency

How Competent Are You!?

I remember being at the end of my second year of college and wondering what the hell I was going to major in.  At the time, I was under the impression that what you majored in was what you were going to be doing for the rest of your life.  Me, who hates making big decisions, was really stressing out about it.  I remember being at a friend’s house and sitting outside with her dad.  I started ranting about it and how stressed out I was.  I remember him stopping me half-way through my rant and simply said, “It doesn’t matter.”  I was shocked.  I mean by the size of their house and where they lived, he’d obviously been successful with his career path.  He continued by saying, “It doesn’t matter what you major in.  Just pick something.  The only thing a college diploma does is prove you’re competent  to learn.”


Hi, I'm a marketing guy, who knows how to make websites. Every so often I see things, or think of things, that I think will be of value to others. It's either that or I just need to 'rage-vent.'

tommy[at]iheartblank[dot]net

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