Social Media Users For Business

The Seven-Types Of Social Media Users For Business

The guys at Reach Local (via Marketing Profs) have posted an infographic about the seven-types of Social Media fans.  While you’ve probably seen a bunch of these, some of which can be pretty humorus, Reach Local goes one step further to explain how businesses can reach each type of Social Media user.  If you’ve checked out the infographic and you still want a little more information, you can also check out iMedia Connection with an article titled, “7 Types of Facebook Fans that affect your business.”

Here’s a quick rundown of the 7-types of Social Media fans:

  • The Quiet Follower 
  • The Casual Liker
  • The Deal Seeker
  • The Unhappy Customer
  • The Ranter
  • The Cheerleader
  • The Loyal Fan

Here’s some fun random facts about Social Media users:

  • More than 50% of Facebook updates are images
  • 70% of consumers trust brand or product recommendations from friends
  • 49% of Social Media users follow brand pages for deals, promotions and specials
  • 42% of consumers who contact brands on social media expect a response within at least an hour
  • 45% of consumers are more likely to share negative experiences on social media
  • 74% of mobile social media users visit Facebook
  • 63% visit Twitter several times per day via mobile devices
  • 30% of consumers are more likely to share their positive experiences via social media

Types of Social Media Users For Business


Hi, I'm a marketing guy, who knows how to make websites. Every so often I see or think of things, that will be of value to others. It's either that or I just need to 'rage-vent.'

tommy[at]iheartblank[dot]net

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