Marketing Gold – Zappos New Product!

For a limited time Zappos.com has a item for sale on their website.  It’s called the “Sh*t Product” and it’s available to you for the low, low price of $100,000!

zappos sh-t product

I suppose this deserves a little bit of explanation.  It all started when the always-amusing Kanye West was a guest on Bret Easton Ellis’ Podcast and shared a story about a ‘discussion’ he had with Tony Hsieh (Entrepreneur and CEO of Zappos):

I got into this giant argument with the head of Zappos that he’s trying to tell me what I need to focus on. Meanwhile, he sells all this s—t product to everybody, his whole thing is based off of selling s—t product.

In rebuttal, Zappos put a very special product on their website (with a very special price tag.)  Hsieh took to Twitter to announce the new product and then something wonderful happened.  People starting to review the “Sh*t Product.” and they don’t disappoint.  It’s almost as good as the Amazon Reviews for the Wolf T-Shirt a few years ago.  Here’s some of my favorite reviews:

sh-t product review 2

sh-t product review 1

sh-t product review 3

 


Hi, I'm a marketing guy, who knows how to make websites. Every so often I see or think of things, that will be of value to others. It's either that or I just need to 'rage-vent.'

tommy[at]iheartblank[dot]net

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