Make Your Ads More Engaging!

I came across an article from Entrepreneur titled, “5 Ways to Make Your Online Ads More Clickable” and I thought to myself, “These are just as important to any type of ads.”  Whether it be print, radio or online ads.  I encourage you read through the article for some things to remember / inspire you with you next advertisement.

Create a Campaign, Not Just a Spot (or Ad)

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!

Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.  I’ll let Jeff explain…

Advertising One-To-One (To One) (To One)

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!  Jeff has been a ‘guest writer‘ and now he’s a ‘regular’ one!

Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium. Today’s post has to do with be personable with your ads.  I’ll let Jeff explain but read my two cents below that…

The Five Second Radio Headline Test

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!  Jeff has been a ‘guest writer‘ and now he’s a ‘regular’ one!

Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.  I’ll let Jeff explain…

Keep Your Advertising Simple

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!  Jeff was a ‘guest writer‘ back in January with the article, “Humanize Your Commercial Client” and I think I’m gong to make him a ‘regular’ on this site.

Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Instead of writing a :10 spot think about brainstorming a smaller print ad.  The point is that advertisements should (typically) have one effective, powerful message.  I’ll let Jeff explain…

Advertising Gold – Subtle Creative Ads

Hey Guys!  It’s been a while since I’ve posted here.  My sinscerest apologies but I’ve been quite busy!  I came across this post on 9gag titled “Creative Ambient Ads!” and they’re actually really good.  Get motivated and inspired!

People Buy From People: Humanize Your Commercial Client

We have a real cool treat for you guys today!  We have a ‘guest writer’ by the name of Jeffrey Hedquist to give you a quick quip that should help with your marketing and maybe inspire some ideas for your next round of advertising.  Jeff recently spotted an article I did that…was…well…inspired by him!  He sent me an e-mail and I invited him to help educate us!  Mr. Hedquist is really smart guy I read & listened to a lot when I worked for WRNJ Radio.  I am honored to share some of his knowledge to you!

The Smarter Advertising, Pt. 1

I haven’t posted in a little bit due to ‘end of the year chaos’ but I thought I would share a few tips & quips for your next advertising campaign.   There are a bunch of things I’ve learned on my own and a bunch of people I’ve taken advice from.  Here’s some of those thoughts / rants.

Marketing Gold – Zappos New Product!

For a limited time Zappos.com has a item for sale on their website.  It’s called the “Sh*t Product” and it’s available to you for the low, low price of $100,000!

How To Stay Progressive With Your Business (Or Go Away)

I thought I’d write a little post about staying progressive.  Maybe a reminder to stay ahead of the game.  There are some businesses I see who like to sit back and ‘breath.’  I don’t think this is nearly ever good.

What I’m Talking About:

When you’ve finally opened the doors to your new business or you’re a well established business that’s been around for 20 years, I think there’s a time in anyone’s business where they just sit back and either reap the benefits or watch their business go down the tubes.

There are a bunch of different reasons this could happen, but what you have to be careful of is falling behind.


Hi, I'm a marketing guy, who knows how to make websites. Every so often I see or think of things, that will be of value to others. It's either that or I just need to 'rage-vent.'

tommy[at]iheartblank[dot]net

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