This is a case of social media going right! As Adweek puts it, “Brands often freeze up when they’re criticized on Facebook.” I even talked (or at least reposted) about “The Unhappy Customer” as one of the 7-types of social media users (for business), and how “45% of consumers are more likely to share negative experiences on social media.”
I was listening once to a Jeffrey Hedquist teleseminar. I really like Hedquist because he’s a bit honest when it comes to advertising. He’s one of those guys (to me) that said it ‘how it is.’ A bit of a Gordon Ramsay type, with a little more tact. He primarily focus’ on radio but I don’t see a reason why it shouldn’t apply any type of advertising.
I’m working on another ‘real‘ article, but I just had to share this commercial. It comes from Kmart and it is titled “Ship My Pants.” It’s a great example of getting your attention and no part of this commercial seems overly redundant. I think it’s cast perfectly, written perfectly and there’s two versions included in the video. I think I may like it better than the FedEx Heavy Metal commercial. Check out the video below and laugh a little…it’s Monday. A huge thanks to Pallante Photography for shooting this commercial my way.
I was posting an article about the importance of customer service when I came across an article that had the opening line, “SURVEY RESULT: 86 percent of U.S. adults will pay more for a better customer experience. So why do companies continue to cut customer service costs and increase spending on marketing?” My mind immediate went off on a rant, so I went with it.
The article from Win The Customer had some amazing statistics about customer service including:
The colors you use to represent your business can often have a great impact on how people ‘see‘ your business. We’ve all learned, at some point, the basics of color psychology but when’s the last time you used this with your business. Sometimes people will even get pumped about using color psychology for their logo but forget that it does impact all parts of their business…like you business cards or your advertisements.
Do you have a small business? How about a medium sized business? Word-of-mouth can be great but at some point business will start slowing down. Furthermore, how are you suppose to get new customers to get positive Word-of-mouth started? How are you suppose to get people in the door? If you had an unlimited amount of money you would think about hiring someone to do some outside sales. You know, make some cold calls to get people into your store. Have someone ‘hit the pavement’ to drum up some more business.
Well, this is the first blog post of tomduhamel.com. I know it’s embarressing to say as a web developer, but I completely corrupted the first version of this site. I know that’s weird for a website dood to admit, but I make mistakes just like everyone else. Luckily it was on my own site, and I know exactly why and how it happened, so you can rest-assured that it won’t happen again.