Make Your Ads More Engaging!

I came across an article from Entrepreneur titled, “5 Ways to Make Your Online Ads More Clickable” and I thought to myself, “These are just as important to any type of ads.”  Whether it be print, radio or online ads.  I encourage you read through the article for some things to remember / inspire you with you next advertisement.

Create a Campaign, Not Just a Spot (or Ad)

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!

Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.  I’ll let Jeff explain…

I Refuse To Sell Anyone Anything. How Do You View Your Business?

Why I Don’t ‘Sell’ Anything

I don’t know…maybe I’m fooling myself.  Maybe I’m trying to change a perception to fit my reality.  I sincerely don’t believe in ‘selling’ anything.  I believe I have a set of skills and talents.  This particular set of skills (or product) can help someone who is without these talents (or a product.) A set of skills that will be mutually beneficial for both parties involved.  I don’t believe in ‘tricking’ them or taking advantage of them.  I just want to find a perfect ‘fit.’

The History Of Marketing [INFOGRAPH]

As per usual, Daily Infographic had a winning infograph today called “From Ink To Inbound: A History Of Marketing.” Check it out below or on DI.

There’s More Than One Type Of Salesman

Hey guys.  It’s been a little bit since my last post.  I thought I would get back ‘on the wagon’ (or off the wagon…whichever one it is.)

Todays rant is all about Salespeople.  I was a sales person for a number of years and there’s a few  conclusions I came up with.  Instead of going on a rant about everything I dislike about sales, I thought I would write about what I actually like about sales.

Seth W.’s Beliefs About Customer Service

Today we’ve got a new ‘guest writer!‘  He’s an old friend who I get together with every once in a while and discuss marketing, social media, the internet, music and a bunch of other stuff!  His name is Seth W.  I recently subscribed to Seth’s newsletter and his latest article was perfect!  To be honest, after my recent vacation I was mentally preparing to write an article about customer service.  I got home and Seth’s article was in my inbox and, well, he did a better job than I could have.  So…I asked Seth if I could feature him as a ‘guest writer!’  I am honored to share some of his knowledge to you!

How Not To Sell Something, Vol. 1

A Funny Story

Funny story.  Someone named ‘Sam’ went to car dealership and left my phone number instead of their own.  I received a number of phone calls from the car dealership.  I let the first few go to voicemail.  I figured after 1 or 2 calls, they’d realize no one was interested.  They weren’t getting the message.  Finally, on the third or fourth day I picked up just to let them know.  I told them I wasn’t at the car dealership and wasn’t interested in purchasing a car.  The guy on the other end told me that he would take me off their ‘call list’ but other dealerships are also given the number and I may receive a call from them.  

Advertising Gold – Creative Business Card Ideas

Find some inspiration today with “30 Of The Most Creative Business Cards Ever.” 

Keep Your Advertising Simple

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!  Jeff was a ‘guest writer‘ back in January with the article, “Humanize Your Commercial Client” and I think I’m gong to make him a ‘regular’ on this site.

Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Instead of writing a :10 spot think about brainstorming a smaller print ad.  The point is that advertisements should (typically) have one effective, powerful message.  I’ll let Jeff explain…

People Buy From People: Humanize Your Commercial Client

We have a real cool treat for you guys today!  We have a ‘guest writer’ by the name of Jeffrey Hedquist to give you a quick quip that should help with your marketing and maybe inspire some ideas for your next round of advertising.  Jeff recently spotted an article I did that…was…well…inspired by him!  He sent me an e-mail and I invited him to help educate us!  Mr. Hedquist is really smart guy I read & listened to a lot when I worked for WRNJ Radio.  I am honored to share some of his knowledge to you!


Hi, I'm a marketing guy, who knows how to make websites. Every so often I see or think of things, that will be of value to others. It's either that or I just need to 'rage-vent.'

tommy[at]iheartblank[dot]net

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