I haven’t posted in a little bit due to ‘end of the year chaos’ but I thought I would share a few tips & quips for your next advertising campaign. There are a bunch of things I’ve learned on my own and a bunch of people I’ve taken advice from. Here’s some of those thoughts / rants.
I was listening once to a Jeffrey Hedquist teleseminar. I really like Hedquist because he’s a bit honest when it comes to advertising. He’s one of those guys (to me) that said it ‘how it is.’ A bit of a Gordon Ramsay type, with a little more tact. He primarily focus’ on radio but I don’t see a reason why it shouldn’t apply any type of advertising.