The Smarter Advertising, Pt. 1

I haven’t posted in a little bit due to ‘end of the year chaos’ but I thought I would share a few tips & quips for your next advertising campaign.   There are a bunch of things I’ve learned on my own and a bunch of people I’ve taken advice from.  Here’s some of those thoughts / rants.

The “I Should Hope So” Question

I was listening once to a Jeffrey Hedquist teleseminar.  I really like Hedquist because he’s a bit honest when it comes to advertising.  He’s one of those guys (to me) that said it ‘how it is.’  A bit of a Gordon Ramsay type, with a little more tact.  He primarily focus’ on radio but I don’t see a reason why it shouldn’t apply any type of advertising.

Web Content and SEO Integration / Optimization

The folks at Business Content always have great tidbits that I try to keep up on.  Today they had an article titled “How To Get Ahead Of Google Change.”  For this article Business Content gave three tips for ‘staying a head of the curve’ when it comes to search engines:


Hi, I'm a marketing guy, who knows how to make websites. Every so often I see or think of things, that will be of value to others. It's either that or I just need to 'rage-vent.'

tommy[at]iheartblank[dot]net

Advertisement

Another Advertisement