I’m pretty much the worst at making decisions. The problem is most of the time it’s not about important things. It’s about what movie to watch or what to have for dinner. Ultimately, I feel like most of the time it’s because I fear that I am not utilizing my time (or money) in the best manner possible. If I pick a crappy movie, then I feel like I’ve just wasted 2 hours of my life. If I’m not satisfied with my dinner choice then I’ve just wasted money on a meal that didn’t make me happy.
I almost titled this article, “The Most Successful Business Doesn’t Mean The Best Business (At Least To Me)” but then I decided to take a little different approach. I’ve been thinking a lot lately about my motivations and what exactly motivates me. I usually, to a fault, try to funnel down my own personality so that I know how to deal with myself, business and life (in general) better. Sometimes I think I think too much!
While I was thinking about my motivations in business I started thinking about how I get freaked out when I see a badly run business do well. I’ve seen a lot smarter people fail with their business over much less. I’ve pondered it for a long time. How come people go to all these seminars, take classes or even go to a business coach and fail but some seemly ‘bad business person‘ can be successful.
The idea of failing can be scary for a lot of people. Failing in business can be extra scary and carry extra consequences. It can be scary when you’ve invested your money in something and can potentially lose it. It can be scary when you think about the amount of time you’re not spending with family and friends, that you’ll lose. It’s reasons like this that it took me over three years to start my own business. Not being sure if I’m going to be broke in 6 months or if I’m going to flush any money I’ve saved right down the toilet makes it even worse. I’ve seen businesses take out second mortgages on their house just to keep their business open…and still fail!
I was listening once to a Jeffrey Hedquist teleseminar. I really like Hedquist because he’s a bit honest when it comes to advertising. He’s one of those guys (to me) that said it ‘how it is.’ A bit of a Gordon Ramsay type, with a little more tact. He primarily focus’ on radio but I don’t see a reason why it shouldn’t apply any type of advertising.
I often have a hard time convincing small businesses that they should be blogging. It can be time consuming and frustrating but it’s worth it in the long run. I believe that many people decide not to blog the same way they decide not to advertise. When you blog, you’re essentially spending you time or money on something with no ‘guarantee’ that it will pay-off. It’s actually a type of risk analysis. You’re weighing your time (or money) to the potential ROI.
So I started writing this article and I went on so many different ‘side rants’ that I decided to break them up into a ‘series’ of posts about how closely knit being in a band is with ‘the business world.’ Here’s part two… (Go here for part one)
I was posting an article about the importance of customer service when I came across an article that had the opening line, “SURVEY RESULT: 86 percent of U.S. adults will pay more for a better customer experience. So why do companies continue to cut customer service costs and increase spending on marketing?” My mind immediate went off on a rant, so I went with it.
The article from Win The Customer had some amazing statistics about customer service including: