Create a Campaign, Not Just a Spot (or Ad)

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!

Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.  I’ll let Jeff explain…

Marketing Gold (Kinda): Sugar!

This one’s a kinda of weird “Marketing Gold” but I thought it was interesting non-the-less.  I was browsing through BuzzFeed when an article came up called “One Of The Biggest Con Jobs In Advertising History, Part 2”  It involves advertisements for Sugar in the 60’s and 70’s, some of which are just amazing that people believed.  I’ve included some of my ‘favorite‘ ads below, but be sure to check out Buzzfeed for all 12 of them:

The “I Should Hope So” Question

I was listening once to a Jeffrey Hedquist teleseminar.  I really like Hedquist because he’s a bit honest when it comes to advertising.  He’s one of those guys (to me) that said it ‘how it is.’  A bit of a Gordon Ramsay type, with a little more tact.  He primarily focus’ on radio but I don’t see a reason why it shouldn’t apply any type of advertising.


Hi, I'm a marketing guy, who knows how to make websites. Every so often I see or think of things, that will be of value to others. It's either that or I just need to 'rage-vent.'

tommy[at]iheartblank[dot]net

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