The Five Second Radio Headline Test

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!  Jeff has been a ‘guest writer‘ and now he’s a ‘regular’ one!

Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.  I’ll let Jeff explain…

Keep Your Advertising Simple

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!  Jeff was a ‘guest writer‘ back in January with the article, “Humanize Your Commercial Client” and I think I’m gong to make him a ‘regular’ on this site.

Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Instead of writing a :10 spot think about brainstorming a smaller print ad.  The point is that advertisements should (typically) have one effective, powerful message.  I’ll let Jeff explain…


Hi, I'm a marketing guy, who knows how to make websites. Every so often I see or think of things, that will be of value to others. It's either that or I just need to 'rage-vent.'

tommy[at]iheartblank[dot]net

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