Create a Campaign, Not Just a Spot (or Ad)

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!

Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.  I’ll let Jeff explain…

Advertising One-To-One (To One) (To One)

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!  Jeff has been a ‘guest writer‘ and now he’s a ‘regular’ one!

Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium. Today’s post has to do with be personable with your ads.  I’ll let Jeff explain but read my two cents below that…

The Five Second Radio Headline Test

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!  Jeff has been a ‘guest writer‘ and now he’s a ‘regular’ one!

Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful.  I’ll let Jeff explain…

Keep Your Advertising Simple

Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!  Jeff was a ‘guest writer‘ back in January with the article, “Humanize Your Commercial Client” and I think I’m gong to make him a ‘regular’ on this site.

Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium.  Instead of writing a :10 spot think about brainstorming a smaller print ad.  The point is that advertisements should (typically) have one effective, powerful message.  I’ll let Jeff explain…

Your Advertising Is Really Your Sales Force.

The Problem!

Do you have a small business?  How about a medium sized business?  Word-of-mouth can be great but at some point business will start slowing down.  Furthermore, how are you suppose to get new customers to get positive Word-of-mouth started?  How are you suppose to get people in the door?  If you had an unlimited amount of money you would think about hiring someone to do some outside sales.  You know, make some cold calls to get people into your store.  Have someone ‘hit the pavement’ to drum up some more business.

Tips For Picking Your Next Domain Name!

All right. I’m into this article for two reasons. #1 – it’s just a good article about getting the perfect domain. #2 – Jane Porter mentions Jersey in the first example. For many reasons I’m a big proponent of domains. Many times I’m a big proponent of having a few domains. They cost $14 each a year! Why wouldn’t you have at least two!

The Message Is Not The Medium

I’ve seen my share of people think that the medium is the message.  It’s a common mistake that I believe happens too much.  Business owners think that if they have a website then people will come.  Or if they put an ad on the radio then by Saturday people will be knocking down their door.  I beg to differ.  What’s on your website that will compel people to use your services?  What is the compelling content of your radio ad that shows people why they should be knocking your doors down?


Hi, I'm a marketing guy, who knows how to make websites. Every so often I see or think of things, that will be of value to others. It's either that or I just need to 'rage-vent.'

tommy[at]iheartblank[dot]net

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