Do you have a small business? How about a medium sized business? Word-of-mouth can be great but at some point business will start slowing down. Furthermore, how are you suppose to get new customers to get positive Word-of-mouth started? How are you suppose to get people in the door? If you had an unlimited amount of money you would think about hiring someone to do some outside sales. You know, make some cold calls to get people into your store. Have someone ‘hit the pavement’ to drum up some more business.