How Not To Sell Something, Vol. 2

A Funny Story

I’m sure I could come up with a bunch of real life examples, but I hate when I go into a store looking to be educated and I can’t get what I’m looking for.  Say, for example, I’m looking for a PC and the ‘sales person’ just reads the boxes or the sales tags.  To me, it’s kind of insulting.  Is the person ‘helping’ me assuming I can’t read?  I’m looking for someone to help (and educate me) on the right product for me.

How I Sell Something, Vol. 1

So, we’ve talked about how not to sell.  Today, I thought I’d talk about the other side of the coin and give some inspiration about how I do sell.

Most of the time I like to ‘sell’ with options.  Give someone options for what they’re looking for with an explanation of why I’m giving those options and what the differences are between the options.  Two examples come to mind.  

How Not To Sell Something, Vol. 1

A Funny Story

Funny story.  Someone named ‘Sam’ went to car dealership and left my phone number instead of their own.  I received a number of phone calls from the car dealership.  I let the first few go to voicemail.  I figured after 1 or 2 calls, they’d realize no one was interested.  They weren’t getting the message.  Finally, on the third or fourth day I picked up just to let them know.  I told them I wasn’t at the car dealership and wasn’t interested in purchasing a car.  The guy on the other end told me that he would take me off their ‘call list’ but other dealerships are also given the number and I may receive a call from them.  


Hi, I'm a marketing guy, who knows how to make websites. Every so often I see or think of things, that will be of value to others. It's either that or I just need to 'rage-vent.'

tommy[at]iheartblank[dot]net

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