I came across an article from Entrepreneur titled, “5 Ways to Make Your Online Ads More Clickable” and I thought to myself, “These are just as important to any type of ads.” Whether it be print, radio or online ads. I encourage you read through the article for some things to remember / inspire you with you next advertisement.
Here are the highlights to make your ads more engaging:
Even when using these ‘hooks’ to make your ads more engaging, Ted Prodromou also gives some techniques to help writing the ads, which include:
- Brainstorming headlines
- The old magazine rack trick
- Create a swipe file