Throw Yourself In The Deep End!

I was thinking this month about ‘getting the job done’ and what it takes to do so.  For me a lot of times I like to work under pressure.  I like deadlines and I like the challenge.  It’s almost like a game to me.  A game I get paid for.  It’s the old cliché about the college student who doesn’t start writing a paper till the night before it’s due.  I was a little like that, but mostly it was because I was a little lazy.  I’m getting off track though.  My point is, I think it’s important to throw yourself in the deep end sometimes to keep your skills sharp.

Advertising Gold – Subtle Creative Ads

Hey Guys!  It’s been a while since I’ve posted here.  My sinscerest apologies but I’ve been quite busy!  I came across this post on 9gag titled “Creative Ambient Ads!” and they’re actually really good.  Get motivated and inspired!

People Buy From People: Humanize Your Commercial Client

We have a real cool treat for you guys today!  We have a ‘guest writer’ by the name of Jeffrey Hedquist to give you a quick quip that should help with your marketing and maybe inspire some ideas for your next round of advertising.  Jeff recently spotted an article I did that…was…well…inspired by him!  He sent me an e-mail and I invited him to help educate us!  Mr. Hedquist is really smart guy I read & listened to a lot when I worked for WRNJ Radio.  I am honored to share some of his knowledge to you!

The Smarter Advertising, Pt. 1

I haven’t posted in a little bit due to ‘end of the year chaos’ but I thought I would share a few tips & quips for your next advertising campaign.   There are a bunch of things I’ve learned on my own and a bunch of people I’ve taken advice from.  Here’s some of those thoughts / rants.

Marketing Gold – 31 Examples Of Amazing Product Packaging

Buzzfeed had a great post called “31 Mind-Blowing Examples of Brilliant Packaging Design.”  I believe some of them are ‘concepts’ more than reality, but all the idea’s are actually pretty cool.  I thought they could help inspire you with some ideas for your business.  Sometimes the most creative ideas can be the simplest!  I’ve put some of my favorites below, but be sure to check out all of them!

Marketing Gold – Zappos New Product!

For a limited time has a item for sale on their website.  It’s called the “Sh*t Product” and it’s available to you for the low, low price of $100,000!

How To Stay Progressive With Your Business (Or Go Away)

I thought I’d write a little post about staying progressive.  Maybe a reminder to stay ahead of the game.  There are some businesses I see who like to sit back and ‘breath.’  I don’t think this is nearly ever good.

What I’m Talking About:

When you’ve finally opened the doors to your new business or you’re a well established business that’s been around for 20 years, I think there’s a time in anyone’s business where they just sit back and either reap the benefits or watch their business go down the tubes.

There are a bunch of different reasons this could happen, but what you have to be careful of is falling behind.


Bill Gates Interview at Harvard (Video)

I love watching interviews with successful business men and the history of their business.  I think it’s because they give you a ‘hindsight is 20/20′ perspective on a business and their failures and successes.  If you don’t want to make the same mistakes in your business, then you should investigate someone who might have already made them…and made it through to the other side!  It’s like getting sage-like advice from a mentor that can be invaluable.  I started a music blog over a year ago where I usually interview bands that have been broken up for years.  It’s great to get that ‘perspective.’

Marketing Gold (Kinda): Sugar!

This one’s a kinda of weird “Marketing Gold” but I thought it was interesting non-the-less.  I was browsing through BuzzFeed when an article came up called “One Of The Biggest Con Jobs In Advertising History, Part 2”  It involves advertisements for Sugar in the 60’s and 70’s, some of which are just amazing that people believed.  I’ve included some of my ‘favorite‘ ads below, but be sure to check out Buzzfeed for all 12 of them:

How To Charge What You’re Worth (& Why)

I came across an article from titled “6 steps to charging what you’re really worth.”  I really related to the article because I have come to similar conclusions about what I’m worth and how to conduct myself in a business environment.  While the article does a great job describing each of the six points, I decided not to read them (until I finished writing this article) and give my own perspective of the six steps.  So, make sure you go back and read what they have to say too!  Here’s the six steps that they go through:

Hi, I'm a marketing guy, who knows how to make websites. Every so often I see or think of things, that will be of value to others. It's either that or I just need to 'rage-vent.'



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