I came across an article from Entrepreneur titled, “5 Ways to Make Your Online Ads More Clickable” and I thought to myself, “These are just as important to any type of ads.” Whether it be print, radio or online ads. I encourage you read through the article for some things to remember / inspire you with you next advertisement.
Jeffrey Hedquist is back to give you another quip about keeping your advertising simple!
Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium. Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful. I’ll let Jeff explain…
Why I Don’t ‘Sell’ Anything
I don’t know…maybe I’m fooling myself. Maybe I’m trying to change a perception to fit my reality. I sincerely don’t believe in ‘selling’ anything. I believe I have a set of skills and talents. This particular set of skills (or product) can help someone who is without these talents (or a product.) A set of skills that will be mutually beneficial for both parties involved. I don’t believe in ‘tricking’ them or taking advantage of them. I just want to find a perfect ‘fit.’
Hey guys. It’s been a little bit since my last post. I thought I would get back ‘on the wagon’ (or off the wagon…whichever one it is.)
Todays rant is all about Salespeople. I was a sales person for a number of years and there’s a few conclusions I came up with. Instead of going on a rant about everything I dislike about sales, I thought I would write about what I actually like about sales.
A Funny Story
Funny story. Someone named ‘Sam’ went to car dealership and left my phone number instead of their own. I received a number of phone calls from the car dealership. I let the first few go to voicemail. I figured after 1 or 2 calls, they’d realize no one was interested. They weren’t getting the message. Finally, on the third or fourth day I picked up just to let them know. I told them I wasn’t at the car dealership and wasn’t interested in purchasing a car. The guy on the other end told me that he would take me off their ‘call list’ but other dealerships are also given the number and I may receive a call from them.
Find some inspiration today with “30 Of The Most Creative Business Cards Ever.”
Jeffrey Hedquist is back to give you another quip about keeping your advertising simple! Jeff was a ‘guest writer‘ back in January with the article, “Humanize Your Commercial Client” and I think I’m gong to make him a ‘regular’ on this site.
Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium. Instead of writing a :10 spot think about brainstorming a smaller print ad. The point is that advertisements should (typically) have one effective, powerful message. I’ll let Jeff explain…
We have a real cool treat for you guys today! We have a ‘guest writer’ by the name of Jeffrey Hedquist to give you a quick quip that should help with your marketing and maybe inspire some ideas for your next round of advertising. Jeff recently spotted an article I did that…was…well…inspired by him! He sent me an e-mail and I invited him to help educate us! Mr. Hedquist is really smart guy I read & listened to a lot when I worked for WRNJ Radio. I am honored to share some of his knowledge to you!