I haven’t posted in a little bit due to ‘end of the year chaos’ but I thought I would share a few tips & quips for your next advertising campaign. There are a bunch of things I’ve learned on my own and a bunch of people I’ve taken advice from. Here’s some of those thoughts / rants.
For a limited time Zappos.com has a item for sale on their website. It’s called the “Sh*t Product” and it’s available to you for the low, low price of $100,000!
I thought I’d write a little post about staying progressive. Maybe a reminder to stay ahead of the game. There are some businesses I see who like to sit back and ‘breath.’ I don’t think this is nearly ever good.
What I’m Talking About:
When you’ve finally opened the doors to your new business or you’re a well established business that’s been around for 20 years, I think there’s a time in anyone’s business where they just sit back and either reap the benefits or watch their business go down the tubes.
There are a bunch of different reasons this could happen, but what you have to be careful of is falling behind.
I came across an article from webdesignerdepot.com titled “6 steps to charging what you’re really worth.” I really related to the article because I have come to similar conclusions about what I’m worth and how to conduct myself in a business environment. While the article does a great job describing each of the six points, I decided not to read them (until I finished writing this article) and give my own perspective of the six steps. So, make sure you go back and read what they have to say too! Here’s the six steps that they go through:
Penguin 2.0 is Google’s new algorithm for delivering search results. It delivers a bunch of updates to how Google ranks websites on the world-wide web. The funny thing is that the Penguin 2.0 update is utilizing things that I’ve been talking about for a while. The first time we talked about being sincere with your online presence. Then I showed you some important stats about the benefits of blogging. Then we talked about the importance of local businesses who blog. Heck! I even gave you some tips & inspiration for posting to your website.
So what I’m going to do in this article is go over my philosophy of SEO, we’ll define some terms and finally talk about what changes have come with Penguin 2.0. Let’s get into it…
This is a case of social media going right! As Adweek puts it, “Brands often freeze up when they’re criticized on Facebook.” I even talked (or at least reposted) about “The Unhappy Customer” as one of the 7-types of social media users (for business), and how “45% of consumers are more likely to share negative experiences on social media.”
The guys at Reach Local (via Marketing Profs) have posted an infographic about the seven-types of Social Media fans. While you’ve probably seen a bunch of these, some of which can be pretty humorus, Reach Local goes one step further to explain how businesses can reach each type of Social Media user. If you’ve checked out the infographic and you still want a little more information, you can also check out iMedia Connection with an article titled, “7 Types of Facebook Fans that affect your business.”
I’ve bought, owned and use some fun domain names. I’m a pretty big advocate of owning more than one domain name and for good reason…Domain names are cheap!!! You can generally purchase a .com domain name for anywhere between $9 – $15 (and often you can find promotions for ‘non-.coms’.) That’s a small investment for a potentially great return. Below you’ll find some suggestions on when and why you might want to think about buying a new domain:
I often have a hard time convincing small businesses that they should be blogging. It can be time consuming and frustrating but it’s worth it in the long run. I believe that many people decide not to blog the same way they decide not to advertise. When you blog, you’re essentially spending you time or money on something with no ‘guarantee’ that it will pay-off. It’s actually a type of risk analysis. You’re weighing your time (or money) to the potential ROI.
So I started writing this article and I went on so many different ‘side rants’ that I decided to break them up into a ‘series’ of posts about how closely knit being in a band is with ‘the business world.’ Here’s part two… (Go here for part one)
Social Media