I haven’t posted in a little bit due to ‘end of the year chaos’ but I thought I would share a few tips & quips for your next advertising campaign. There are a bunch of things I’ve learned on my own and a bunch of people I’ve taken advice from. Here’s some of those thoughts / rants.
I came across an article from webdesignerdepot.com titled “6 steps to charging what you’re really worth.” I really related to the article because I have come to similar conclusions about what I’m worth and how to conduct myself in a business environment. While the article does a great job describing each of the six points, I decided not to read them (until I finished writing this article) and give my own perspective of the six steps. So, make sure you go back and read what they have to say too! Here’s the six steps that they go through:
I often have a hard time convincing small businesses that they should be blogging. It can be time consuming and frustrating but it’s worth it in the long run. I believe that many people decide not to blog the same way they decide not to advertise. When you blog, you’re essentially spending you time or money on something with no ‘guarantee’ that it will pay-off. It’s actually a type of risk analysis. You’re weighing your time (or money) to the potential ROI.
So I started writing this article and I went on so many different ‘side rants’ that I decided to break them up into a ‘series’ of posts about how closely knit being in a band is with ‘the business world.’ Here’s part two… (Go here for part one)