Today we’ve got a new ‘guest writer!‘ He’s an old friend who I get together with every once in a while and discuss marketing, social media, the internet, music and a bunch of other stuff! His name is Seth W. I recently subscribed to Seth’s newsletter and his latest article was perfect! To be honest, after my recent vacation I was mentally preparing to write an article about customer service. I got home and Seth’s article was in my inbox and, well, he did a better job than I could have. So…I asked Seth if I could feature him as a ‘guest writer!’ I am honored to share some of his knowledge to you!
I remember being at the end of my second year of college and wondering what the hell I was going to major in. At the time, I was under the impression that what you majored in was what you were going to be doing for the rest of your life. Me, who hates making big decisions, was really stressing out about it. I remember being at a friend’s house and sitting outside with her dad. I started ranting about it and how stressed out I was. I remember him stopping me half-way through my rant and simply said, “It doesn’t matter.” I was shocked. I mean by the size of their house and where they lived, he’d obviously been successful with his career path. He continued by saying, “It doesn’t matter what you major in. Just pick something. The only thing a college diploma does is prove you’re competent to learn.”
Jeffrey Hedquist is back to give you another quip about keeping your advertising simple! Jeff has been a ‘guest writer‘ and now he’s a ‘regular’ one!
Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium. Todays post has to do with making sure the first 5 seconds of your commercial is the most impactful. I’ll let Jeff explain…
A Funny Story
I’m sure I could come up with a bunch of real life examples, but I hate when I go into a store looking to be educated and I can’t get what I’m looking for. Say, for example, I’m looking for a PC and the ‘sales person’ just reads the boxes or the sales tags. To me, it’s kind of insulting. Is the person ‘helping’ me assuming I can’t read? I’m looking for someone to help (and educate me) on the right product for me.
So, we’ve talked about how not to sell. Today, I thought I’d talk about the other side of the coin and give some inspiration about how I do sell.
Most of the time I like to ‘sell’ with options. Give someone options for what they’re looking for with an explanation of why I’m giving those options and what the differences are between the options. Two examples come to mind.
A Funny Story
Funny story. Someone named ‘Sam’ went to car dealership and left my phone number instead of their own. I received a number of phone calls from the car dealership. I let the first few go to voicemail. I figured after 1 or 2 calls, they’d realize no one was interested. They weren’t getting the message. Finally, on the third or fourth day I picked up just to let them know. I told them I wasn’t at the car dealership and wasn’t interested in purchasing a car. The guy on the other end told me that he would take me off their ‘call list’ but other dealerships are also given the number and I may receive a call from them.
Find some inspiration today with “30 Of The Most Creative Business Cards Ever.”
Jeffrey Hedquist is back to give you another quip about keeping your advertising simple! Jeff was a ‘guest writer‘ back in January with the article, “Humanize Your Commercial Client” and I think I’m gong to make him a ‘regular’ on this site.
Jeff is primarily a ‘radio guy’ and writes about radio advertising, but almost every article he writes can be related to pretty much any advertising medium. Instead of writing a :10 spot think about brainstorming a smaller print ad. The point is that advertisements should (typically) have one effective, powerful message. I’ll let Jeff explain…
I was thinking this month about ‘getting the job done’ and what it takes to do so. For me a lot of times I like to work under pressure. I like deadlines and I like the challenge. It’s almost like a game to me. A game I get paid for. It’s the old cliché about the college student who doesn’t start writing a paper till the night before it’s due. I was a little like that, but mostly it was because I was a little lazy. I’m getting off track though. My point is, I think it’s important to throw yourself in the deep end sometimes to keep your skills sharp.