Guide To Google's Penguin 2.0

Google and Penguin 2.0 Back Me Up On Blogging And SEO Optimization

Penguin 2.0 is Google’s new algorithm for delivering search results.  It delivers a bunch of updates to how Google ranks websites on the world-wide web.  The funny thing is that the Penguin 2.0 update is utilizing things that I’ve been talking about for a while.  The first time we talked about being sincere with your online presence.  Then I showed you some important stats about the benefits of blogging.  Then we talked about the importance of local businesses who blog.  Heck!  I even gave you some tips & inspiration for posting to your website.

So what I’m going to do in this article is go over my philosophy of SEO, we’ll define some terms and finally talk about what changes have come with Penguin 2.0.  Let’s get into it…

Web Content and SEO Integration / Optimization

The folks at Business Content always have great tidbits that I try to keep up on.  Today they had an article titled “How To Get Ahead Of Google Change.”  For this article Business Content gave three tips for ‘staying a head of the curve’ when it comes to search engines:

24% Of Google Searches Are Local! Business Matters On The WWW

MarketingProf’s had a very interesting article this morning about local search engine requests.  They even broke fit down into by search engines.  Local traffic from Google was 24.24%Bing rang in at 28.8% and Yahoo was 25.28%.  The study was done by Chitika Insights.  No matter what type of business you have, if it’s local you can bet people are searching for it on the internet.  So you might want to make sure your online presence is where it’s suppose to be.


Hi, I'm a marketing guy, who knows how to make websites. Every so often I see or think of things, that will be of value to others. It's either that or I just need to 'rage-vent.'

tommy[at]iheartblank[dot]net

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