Today we’ve got a new ‘guest writer!‘ He’s an old friend who I get together with every once in a while and discuss marketing, social media, the internet, music and a bunch of other stuff! His name is Seth W. I recently subscribed to Seth’s newsletter and his latest article was perfect! To be honest, after my recent vacation I was mentally preparing to write an article about customer service. I got home and Seth’s article was in my inbox and, well, he did a better job than I could have. So…I asked Seth if I could feature him as a ‘guest writer!’ I am honored to share some of his knowledge to you!