This is a case of social media going right! As Adweek puts it, “Brands often freeze up when they’re criticized on Facebook.” I even talked (or at least reposted) about “The Unhappy Customer” as one of the 7-types of social media users (for business), and how “45% of consumers are more likely to share negative experiences on social media.”
Found an article today about how to more effectively engage your Facebook fans. It provides 9 ‘tips’ to help you get your clients to remember who you are! Sound weird? Let’s lay some groundwork before we get to the 9 tips:
Primarily I would like to talk about the amount of sincerity that goes into your social media. The point of social media is to engage your customers and potential clients. When you’re on your Facebook Page you’re representing your business. Half of the problem is that businesses look at social media as a way to shove information down peoples’ throats. What you should be doing is engaging them! There’s a huge different between showing off and providing useful information.
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