This is a case of social media going right! As Adweek puts it, “Brands often freeze up when they’re criticized on Facebook.” I even talked (or at least reposted) about “The Unhappy Customer” as one of the 7-types of social media users (for business), and how “45% of consumers are more likely to share negative experiences on social media.”
The guys at Reach Local (via Marketing Profs) have posted an infographic about the seven-types of Social Media fans. While you’ve probably seen a bunch of these, some of which can be pretty humorus, Reach Local goes one step further to explain how businesses can reach each type of Social Media user. If you’ve checked out the infographic and you still want a little more information, you can also check out iMedia Connection with an article titled, “7 Types of Facebook Fans that affect your business.”
The folks at Business Content always have great tidbits that I try to keep up on. Today they had an article titled “How To Get Ahead Of Google Change.” For this article Business Content gave three tips for ‘staying a head of the curve’ when it comes to search engines:
I posted an article about the importance and benefits of having a blog on your website. We went over why it’s important to keep up with it, touched on how often, and what it can do for your business. While writing the article I came up with a lot of stuff, so I thought I’d pull out a portion of it for it’s own blog post. I know I have the attention span of a goldfish and I’m sure many of you do too. They’re tips and ideas for writing articles and posts that your clients and potential clients will love.
An article came up on Marketingprof’s today about the impact of blogging and the resulting website traffic. Take a look at the graph below and you’ll see what I mean. According to HubSpot (via MarketingProf’s):
Found an article today about how to more effectively engage your Facebook fans. It provides 9 ‘tips’ to help you get your clients to remember who you are! Sound weird? Let’s lay some groundwork before we get to the 9 tips:
Primarily I would like to talk about the amount of sincerity that goes into your social media. The point of social media is to engage your customers and potential clients. When you’re on your Facebook Page you’re representing your business. Half of the problem is that businesses look at social media as a way to shove information down peoples’ throats. What you should be doing is engaging them! There’s a huge different between showing off and providing useful information.
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